Sustainability in Fashion

Sustainability in Fashion

Burggasse24 is very proud to be the only stockist in Austria of British brand House of Sunny, they celebrate the fact that they are sustainable in their clothes production. For example, they produce their denim using a technique called E-flow technology.

"Using new e-flow technology which uses 800 LT per 100 garments of water whereas traditional methods uses 8.000 LT. per 100

Garments e-Flow technology is the sustainable textile solution to transfer chemicals onto garments made of any fabric. 

Conventionally water is used as the carrier and, at the end of every cycle, that water, still brimming with chemical products, goes to waste. E-Flow technology can accomplish a considerable number of finishing effects with the highest quality, a minimal amount of water and zero discharge. 

This is why e-Flow technology is the only one certified as ecological by an independent laboratory." - House of Sunny

The 4 Main Advantages of Buying Your Clothes Secondhand
Reduces your environmental impact.
Doesn't promote exploitative work conditions.
Saves you hundreds of dollars.
Your unique vintage style looks more authentic.

Buying secondhand means you are reusing a piece of clothing that has been worn previously by someone else. Secondhand pieces are often in good enough shape for continued wear but end up landing in landfill instead of being donated or resold.

How Does Buying Used Help the Environment?
Buying secondhand clothing helps lower the overall demand for new clothing to be produced.
Choosing to wear used clothing means you are helping to recycle useful items that might otherwise end up discarded in landfills.

Dress for the planet
Fashion is the 2nd largest polluting industry in the world. Fabrics aren’t biodegradable, and industry’s raw materials consume a vast amount of resources and leave behind huge levels of pollution and emissions- around 20% of the world’s wastewater and 10% of carbon emission comes from the fashion industry, reported by UNECE.

What happens to our used clothes? 64% of what we buy ends up in landfills. Buying used goods instead of new extend the cloth’s life and reduce the garment’s carbon footprint by 82%. The Secondhand market is reducing pressure on virgin resources used for making new clothes and the number of problems caused by their manufacture and usage. To attain sustainability, we should be conscious about 5Rs – Reduce, Reuse, Recycle, Reinvent and Repair.

House of Sunny information.
They pride themselves on producing small sustainable runs of collections, acting against fast fashion. Producing two seasonal collections a year sets the design team at a slower pace, allowing them time to research then source sustainable fabrics and manufacturing methods. They are committed to creating quality garments, which last and can be worn season after season.

As a brand, they are on a journey towards sustainability and are conscious of our environmental impact.

Animal welfare
They do not under any circumstances use leather, down, feathers, exotic skins, mohair, mulesing, wool or angora, making all their products vegan. Along with making a conscious effort concerning animal welfare, animal agriculture impacts global Green House Gas and emission.

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