Introducing our new sustainable Brand in our Retail Store, the only Stockist in Austria:
Founded by Sunny Williams in 2011, House of Sunny is an independent womenswear brand based in London. They have evolved ever since and are really grateful for the support they continuously receive from their retail partners across the world and amazing customers which the team refer to as ‘The Homies’.
They pride themselves on producing small sustainable runs of collections, acting against fast fashion. Producing two seasonal collections a year sets the design team at a slower pace, allowing them time to research then source sustainable fabrics and manufacturing methods. They are committed to creating quality garments, which last and can be worn season after season.
As a brand, they are on a journey towards sustainability and are conscious of their environmental impact.
From VOL.16 – AW20 all their garment bags are 100% biodegradable,
These are plastic-free and made from 100% compostable bio-based films. That means it’ll disintegrate completely, leaving no toxic chemicals behind, just like organic waste.
Some styles from VOL.16 – AW20 are made from recycled polyester (water bottles to be exact!) meaning the full garment and packaging made from 100% recycled fabrics.
They do not under any circumstances use leather, down, feathers, exotic skins, mohair, mulesing, wool or angora, making all of the products vegan. Along with making a conscious effort concerning animal welfare, animal agriculture impacts global Green House Gas and emission.
They recognise the importance of minimising the negative impact on the climate. House of Sunny consider all logistics and transportations of goods, choosing slower but less impactful methods always, such as sea freight over air fright which uses significantly less emissions – these methods have long lead times, contributing to what is becoming known as ‘slow fashion.’
They prioritize products with recycled-content, and opt for solutions that are biodegradable or recyclable. They pride themselves on producing small runs of each collections, acting against fast fashion.
Their aim is to avoid wastage. The brand recycles or donates their textile scraps and samples whenever possible. Zero waste is the goal.
They put their product first—how and where its made is what matters. To ensure there’s no unfair or unsafe labour that goes into making the clothes they do a screening of all suppliers, they require suppliers that meet their standards for: social responsibility, safe working environment better materials and manufacturing methods.
They seek partners and suppliers who share a common vision of sustainability, accountability and transparency which is where Burggasse24 comes in.
Burggasse24 is happy to celebrate the shared opinions on sustainability and ethics leading to what will be a long term retail partnership as we aim to fight climate change and a change to the fashion industry.